Game-Changing Partnership Announcement

With a reputation built on excellence, innovation and global impact, the University of Edinburgh sets uncompromising standards across everything it delivers. Our sport operation reflects that same mindset, future-focused, high-performing and relentlessly progressive. That’s why we’ve chosen to partner with OpenPlay.

OpenPlay Flow is a dynamic, disruptive force in sport tech, redefining how people access, book and experience sport. This partnership will elevate the Edinburgh Sport business, delivering a best-in-class, frictionless user experience that matches the scale, quality and ambition of our institution.

Cameron Ritchie, Depute Director of Sport and Head of Operations at the University of Edinburgh, said:

 We are delighted to be working with the team at Open Play. They are a team who share in our values and ambitions and we can’t wait to get started with them and drive our LMS to new levels which will massively enhance our customer experience.

 

Sam Parton, CEO of OpenPlay, added:

We’re thrilled to partner with the University of Edinburgh and their visionary sport team. As one of the UK’s leading providers of sport and fitness, they offer sector leading facilities, programmes, and services. Their belief that sport and active health can change lives and make the world a better place strongly aligns with our mission at OpenPlay. This partnership is about more than technology, it’s a shared commitment to reimagine university sport by making it easier to get active and build communities. We can’t wait to get started.

This is more than a supplier agreement. It’s a statement of intent.

Together, we’re setting a new benchmark for how university sport should look, feel and perform.